Hybrid Publishing: The New Way to Get Your Book to Readers

Here at 3rd Coast Books we are frequently asked why we call ourselves a “hybrid publisher” and how we differ from other publishers?...

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Authors no longer have to choose between traditional and self-publishing. A 3rd option has emerged and is gaining ground called “Hybrid Publishing” which fuses the best aspects of both…     Publisher’s Weekly article at this link.

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HYBRID PUBLISHING —The New Way to Get Your Book to Readers

Here at 3rd Coast Books we are frequently asked why we call ourselves a “hybrid publisher” and how we differ from other publishers? Good question!

We are a new bird on the book publishing scene called a “hybrid publisher”. You’ve heard of traditional publishing and self-publishing (called indie publishing these days), and even vanity publishing. 3rd Coast Books is an innovative alternative that brings the best of both the traditional and indie publishing worlds together to benefit the author.

Publishers Weekly recently posted an article recognizing hybrid publishing. “Authors no longer have to choose between traditional publishing and self-publishing. A third option has emerged and is gaining ground: Hybrid publishing which fuses aspects of traditional publishing and self-publishing…. Amy Edelman, president and founder of Indie Reader says the ‘better hybrid publishers are the ones that vet the book before agreeing to take them on…’” (Nicole Audrey Spector, “The Indie Author’s Guide to Hybrid Publishing.” May 20, 2016.)

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WHY I WENT WITH A "HYBRID" PUBLISHER

BY RON MUMFORD

I wrote my first novel in 1993 with visions of grandeur: to get an agent, receive a million-dollar advance from one of the Big 5 publishing companies, and make a full time living writing novels. Sound familiar? Pipe dreams!

After getting ripped to pieces by two literary agents, paying thousands of dollars for cover designs, editing, getting websites built, e-book conversions and hiring publicists, I decided to self-publish.

I put my book and e-book on Amazon and joined 2.2 million other books on their list. I sold an average of one book a month. I kept my day job.

Years later, I found an Indie publisher who charged me a lot of money to buy my own books, received a 10% royalty, and still sold only one book a month. Their contract included NO MARKETING. I wrote blogs every week for two years, hit my social media contacts really hard and still…you guessed it, I sold one book per month.

Then, I had an epiphany, No Mass Marketing, No Book Sales! Besides, I’m an author, not a marketing guru. There had to be a better way. I went to Plan “B” and became a literary agent.

I traveled to Hollywood and lower Manhattan, called on all the big publishers and discovered that if you’re not a celebrity or an author with a huge following, forget being published by even by a medium-sized publisher, much less a large one. It’s all about book sales. If you haven’t sold hundreds of thousands of books, keep your day job, write as a hobby, and hope for a miracle.

I was at the point of asking myself, “Why should I write another book—even though this is my passion—and incur the expenses that goes along with each book? I spent $10,000 on one book and got the same results…

Then I discovered 3rd Coast Books, L.L.C., a group of authors, editors and publishers with a unique idea: Market our authors’ books on a global basis and create a global literary community!

Plus, they give their authors a 40% royalty and do all the work of producing a book for about $3,000, including covers, editing, text flowing, e-book conversion, then, marketing the book to their 15M contacts all over the world.They call themselves a “hybrid” publisher.

After asking some hard questions to Rita Mills, Publisher (30 years in publishing), Managing Editor Faye Walker, Ph.D. (English professor, editor, and ghost writer) and Mario Rosales, (IT Director), I had my answer. They screen books, do all areas of publishing–editing, book covers, e-book conversion, text flow–give me a 40% royalty, and send me 100 books as part of the package and, most importantly, They market my books to 15M global contacts.This is mass marketing.

After signing a contract with 3rd Coast Books and being placed on their marketing web site, Readers Cloud 9, I can now do what I love to do: Write novels. If this is your passion, I urge you to go to www.3rdCoastBooks.com and make your submissions. You’ll be glad you did.

SIX DEADLY SINS OF WRITING

When you sit down to write your book, you want it to burst with magic and energy.

But we all have little grammatical quirks we might not even recognize because we’ve been writing this way forever.

After editing manuscripts for over ten years, I’ve seen several writing mistakes that, when corrected, make your writing sparkle.

Here are my top six deadly sins of writing.

  • Overuse of the passive voice. You should use the passive voice selectively. (I could have written that sentence like this: The passive voice should be used selectively. Which would be ironic.) Rarely is the passive voice the right choice. Only when you want to hide the actor of the action—or the actor isn’t important–is it desirable to use passive voice. A lot of times, this is lazy writing, not an attempt to hide the actor.
  • Overuse of very, that. These are two different problems, so let me treat them separately. Our speech is filled with “that.” “I realize that I wrote the sentence improperly.” “I know that I can do better.” “She saw that he had come home.” Every one of those “thats” can be deleted without harm to the sentence. It’s cleaner, it’s clearer, it gives you room to use “that” when you really need it. For example, as a demonstrative pronoun: “That girl has red hair.”

We like to use “very” often, too. It’s an easy way to emphasize a point. “She was very skinny.” But this is where a more appropriate adjective would make your point more vivid. “She was thin as a crepe.” “These stocks are very profitable.” “These stocks will send you running for your checkbook.”

  • Unclear references. Every time you use a pronoun to stand in for a noun (“it,” “they,” “those,” “whose,” and so on), you must be clear about what the pronoun refers to. “We like these pastries because they are extravagant.” (No problem here because “pastries” and “they” are close together.) “They should call them.” (Who is “they”? Who is “them”?) Don’t be afraid to use nouns. “The houseguests should call their hosts.”
  • Fragments that don’t connect to the previous sentence. I know we all use fragments in our writing and I’m okay with that…mostly. But if the fragment comes out of the blue, you’ve left your reader in the dark about the connection between ideas. Use coordinating and subordinating conjunctions to clarify your purpose. “And,” “But”—although I think these are overused—“Although,” “Because,” and so on. Conjunctions tell your reader how the two parts of your sentence relate to one another: they’re equal, they’re in opposition, or one is subordinate.
  • Uncertain direction. Are you evaluating something, comparing or contrasting two things, defining something? Use words showing your direction. “What’s the best nutrient on the planet?” “The best nutrient on the planet is better than any protein you ever heard of.” “The best nutrient on the planet means better health for you.” You get the picture.
  • Overuse of “to be” verbs. Avoid the use of “to be” verbs whenever possible. “Is,” “are,” “was,” “were,” and “to be” deaden your copy. You don’t have to use what my grandfather used to call “50-cent words,” but engage your reader with action verbs when you can.